Are you thinking about starting your career in digital marketing

or improve the results of your Facebook and Instagram campaigns

I know how frustrating launching ads can be.

You don't know where to start.

How to get the right results and configure your campaigns correctly.

Trust me.

I've been in your shoes. 

Running campaigns for my business.

And for multiple clients! 

The pressure of getting results can be overwhelming.

This is why I finally decided to launch this course. Years of knowledge, experience, tips and hacks that can help you get results.

And get Facebook Blueprint certified in the process.

Be part of our +2,500 students

Who have learned how to improve their Facebook and Instagram ads today

Join Training Now

Who should join this training?

If you are struggling with your ads, need to improve results for your business, want to start a career in digital marketing or run ads for clients, this training is for you.

Training Curriculum

  • 1

    Introduction

    • Welcome Message

    • Join the Facebook Student Group

    • How to navigate course

    • About Me

    • Get your FREE practice questions - Digital Associate Exam
  • 2

    How to WIN Facebook Ad Auction

    • Facebook Ecosystem

    • How does Facebook Ad Auction work

    • What wins the auction

    • Facebook Learning Phase

    • Strategies to Exit the Learning Phase
  • 3

    How to target and build your funnel

    • Three types of audiences and four stages in your funnel

    • Cold Targeting - Core and interest based audiences

    • Hack #1 - Audience Size

    • Hack #2 - When to use hyper segmentation

    • Hack #3 - How to find high income audiences

    • Cold Targeting - The power of Lookalike Audiences (LLA)

    • Remarketing Warm and Hot Audiences - Custom audiences - Markeko DMA

    • Remarketing Customer Audiences - Custom Audiences

    • Who is Your Ideal Customer PDF

    • Research your target with Audience Insights
  • 4

    Best practices to run your ads

    • Facebook Power of 5 Principles - Machine Learning

    • Picking the right business objective

    • Branding Vs Direct Response Marketing on Facebook Platforms

    • Choosing the right campaign objective

    • Understanding the Campaign Structure for your ads

    • Campaign Budget Optimization (new way) vs. ABO (old way)

    • Campaign Budget Optimization (CBO) Hack #1 - Daily Budget

    • Campaign Budget Optimization Hack #2 - Audiences and Targeting

    • Campaign Budget Optimization Hack #3 - Ads

    • Campaign Budget Optimization Hack #4 - Ad Set Spend Limits
  • 5

    Launch Amazing Ads for Your Business or Clients

    • Best Practices for your image and video for placements

    • Ad Creative - Placement Optimization

    • Spy on your competition and Shopify Stores

    • +50 eCommerce Stores to Spy

    • Creative Ads that work and bring results

    • Ad Structure Hack #1 - Problem Agitator

    • Ad Structure Hack #2 - Story & Results

    • Ad Structure Hack #3 - Testimonials

    • Ad Structure Hack #4 - Discounts and FOMO
  • 6

    The right way to analyze and optimize your campaigns

    • Optimization metrics you should know

    • Metrics for your branding campaigns

    • Metrics for your eCommerce campaigns

    • How to navigate the Ads Manager

    • +30 Facebook Terms that you should be familiar with
  • 7

    Use a Facebook Pixel for your remarketing

    • Set Up Facebook Pixel Advance Automatic Matching

    • What is the Facebook Pixel and how to use it

    • How to use events with Facebook pixel

    • Custom Conversions for lead generation

    • Facebook Event Setup Tool
  • 8

    How to admin and configure your Business Manager

    • Getting started with the Business Manager - Markeko DMA

    • Difference between a Facebook Page and Ad Account

    • Give access to the Right People

    • Business Manager - 10 Point Checklist

Be part of the largest global community of Facebook Blueprint marketers

With +23,000 members and growing... don't get left behind!

Enroll Now!

Instructor(s)

Markeko

Diego Rios

I’m a growth marketer, Facebook marketing expert, and founder of Markeko blog. We have a community of +22,000 marketers now :)I want to help you pass the Facebook Blueprint Certification exams. I was previous partner at a digital marketing agency with +30 employees that helped +75 real estate projects do millions in sales. At Conversion I also helped build and prepare digital managers of the future for developing countries (Latam market). I’ve trained +500 managers and have focused on helping large customers understand how to leverage digital marketing to increase sales.

People love our Facebook, Instagram and WhatsApp training programs

Nice course

João Beck

The course is really helping me out with my understanding about facebook ads. I am feeling much more confident to do the exam after practicing so many quest...

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The course is really helping me out with my understanding about facebook ads. I am feeling much more confident to do the exam after practicing so many questions. Thanks Markeko!

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awesome content

Noah Dixon

awesome content and good questions, I learned a lot

awesome content and good questions, I learned a lot

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The Best Set of Practice Questions I have seen

Glenn Tunstall

I just finished the practice questions for the first time (i'm going to need to review them several times). Not only did I learn a ton of information, I als...

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I just finished the practice questions for the first time (i'm going to need to review them several times). Not only did I learn a ton of information, I also learned what I didn't know and need to study more. Diego was available every step of the way to answer questions. Thanks Diego. This program is first class.

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Start your digital marketing career the right way

and get Facebook Blueprint certified in the process

One Payment Option

Start launching ads for your business and clients today

and get the right results with your campaigns

Enroll Now

FAQ

  • How long will I have access to content?

    You will have lifetime access to the content.

  • How updated is the content of the training?

    All of the material was recorded in December of 2020 and January of 2021. I will be adding more materials as Facebook makes changes in platform.

  • Who is this course for?

    Business owners. Agency owners. Students wanting to start a career in digital marketing.

  • Do I still need to pay for the exam?

    Yes! The course does not include the fees that you pay directly to Facebook when you schedule your exam.

  • Does this training include practice questions?

    No. The questions are not included but if you sign up during our launch, you will be able to access them at no cost.