Session #1 - Using Objectives and Optimization to Maximize Awareness

Session #2 - Maximizing ROAS

Session #3 - Spending Budget Evenly

Session #4 - Hiring a Creative Agency

Session #5 - A/B Testing

Session #6 - Choosing a Creative

Session #7 - Audience Strategy for Media Planners

Session #8 - Conversion Event Optimization

Sesision #9 - Facebook Bid Cap

Session #10 - Data Science Professionals

Session #11 - Allocating Budget to Goals With Minimum Return on Investment Requirements

Session #12 - Optimizing Store Traffic

Session #13 - Creative Agency Tools

Session #14 - Objectives & Placements to Create Awareness

Session #15 - Reach and Frequency Buying

Session #16 - Brand Lift vs Conversion Lift

Session #17 - Engagement Rate vs Favorability Lift

Session #18 - Reducing Audience Overlap

Session #19 - Placements: Facebook News Feed and Audience Network

Session 20 - Facebook Bidding

Session #21 - Multi-cel Brand Lift Test

Session #22 - Campaign Structure

Session 23 - Facebook Buying

Session 24 - Forecast Reach

Session 25 - Placements and Audiences

Session 26 - Video Best Practices

Session 27 - Lead Generation For a Bank

Session 28 - Reporting & Conversion Lift Test