Course curriculum

  • 1

    New Chapter

    • Session #1 - Using Objectives and Optimization to Maximize Awareness

    • Session #2 - Maximizing ROAS

    • Session #3 - Spending Budget Evenly

    • Session #4 - Hiring a Creative Agency

    • Session #5 - A/B Testing

    • Session #6 - Choosing a Creative

    • Session #7 - Audience Strategy for Media Planners

    • Session #8 - Conversion Event Optimization

    • Sesision #9 - Facebook Bid Cap

    • Session #10 - Data Science Professionals

    • Session #11 - Allocating Budget to Goals With Minimum Return on Investment Requirements

    • Session #12 - Optimizing Store Traffic

    • Session #13 - Creative Agency Tools

    • Session #14 - Objectives & Placements to Create Awareness

    • Session #15 - Reach and Frequency Buying

    • Session #16 - Brand Lift vs Conversion Lift

    • Session #17 - Engagement Rate vs Favorability Lift

    • Session #18 - Reducing Audience Overlap

    • Session #19 - Placements: Facebook News Feed and Audience Network

All of our recordings for our #QuestionOfTheWeek

These are all of the recordings that I do on our live sessions in our Facebook Blueprint Prep group. Re-watch additional questions with explanations.
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